Behind Obama’s victory, there is an evolution of the advanced use of new media, like blogs and websites in Presidential campaigning. Even they used video games to boost up the election campaign. It will create a profound effect on how all upcoming elections are run around the world.
From the beginning the campaign, Obama realized that new media was an essential campaign tool. Claire Cain Miller’s article is a concise and clear summation of the skillful use of the Internet and technology strategies in the elections.
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